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Prior to founding The Marketing Dynamics Group, Tom Toner distinguished himself in the marketing field for over 25 years. Through his dedication and expertise
he pioneered the development of more effective programs for data collection,
management and usage for a number of companies. In 1986 Tom co-founded
Datacap which became the largest consumer survey operation in the U.S.
This firm collected high utility self-reported data that provided companies
with fast, high quality marketing results. After The Polk Company acquired
DataCap in 1995, Tom served as Vice President and oversaw the creation of
specialized database development and applications for Packaged Goods, Healthcare
and Pharmaceutical marketers. Before forming DataCap, Tom was recruited by
John Blair Marketing to develop and manage their direct marketing efforts.
Prior to John Blair he was Vice President of Supermarkets Communications Systems
from 1975-1982. |
